July 18, 2018

Tay

Microsoft designed its Tay chatbot to learn from and converse with millennials on Twitter, GroupMe, and Kik. “The more you chat with Tay, the smarter she gets. So the experience can be more personalized for you.” Within hours of coming online, Tay became a racist, misogynist Trump supporter. Created with the persona of a 19-year-old American girl, Tay’s responses were learned through conversations she had with real people. And sometimes real people come together to hijack efforts to crowdsource data. Read more

July 7, 2018

Meet Ava

In 2015, an Adweek staffer Brock matched with Ava—a 25-year-old who likes drawing and busy intersections—on Tinder. Like Brock, Ava was also visiting Austin from out of town for SXSW, so he messaged her his best pickup line. Despite the awkward flirting, Brock passed Ava’s test. She invited him to browse her Instagram profile to see more photos, but searching for @meetava brought up just two posts: A 15-second teaser for meet-ava. Read more

2018 Brian Rose